The 5 Characteristics of Innovation Cultures

The 5 Characteristics of Innovation Cultures

The 5 Characteristics of Innovation Cultures

The 5 Characteristics of Innovation Cultures

Scrollytelling website for ServiceNow. My role was development. The project ran in December 2022 in collaboration with Dan Redding and Arnaud Ghelfi.

View Live Website

Scrollytelling website for ServiceNow. My role was development. The project ran in December 2022 in collaboration with Dan Redding and Arnaud Ghelfi.

View Live Website

Scrollytelling website for ServiceNow. My role was development. The project ran in December 2022 in collaboration with Dan Redding and Arnaud Ghelfi.

View Live Website

Scrollytelling website for ServiceNow. My role was development. The project ran in December 2022 in collaboration with Dan Redding and Arnaud Ghelfi.

View Live Website

Portrait of Colin Reitz, UX/UI, Web Design from Hamburg
Portrait of Colin Reitz, UX/UI, Web Design from Hamburg
Portrait of Colin Reitz, UX/UI, Web Design from Hamburg
Portrait of Colin Reitz, UX/UI, Web Design from Hamburg

About

Smart digital tools and a modern IT platform are critical to innovation, but the best tech strategy in the world won't deliver innovation without the right people, processes and structures.

The website presents the results of a survey by ThoughtLab and ServiceNow that asked 1,000 executives what they are doing to build a competitive advantage in innovation.

The piece begins with a grid of words that gradually fade in. Some words then move to the left and right and the hero message appears. The charts are animated in great detail, the bars appear in sequence, and the label is displayed at the end. All content is displayed in overlapping sections.

Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Section with charts
Section with charts
Section with charts
Section with charts
Section with charts
Section with charts
Section with charts
Section with charts
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Section with charts
Section with charts
Section with charts
Section with charts
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Section with charts
Section with charts
Section with charts
Section with charts
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Section with charts
Section with charts
Section with charts
Section with charts
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Section with charts
Section with charts
Section with charts
Section with charts
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Section with charts
Section with charts
Section with charts
Section with charts
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website
Hero section of the ServiceNow Innovation Cultures Scrollytelling Website